The internet and digital technology are changing how the public engages with the performing arts and culture in ways we could never imagine. This blog is collection of opinions, information and case studies about digital and the web and its impact on arts programming, arts marketing and cultural communications.
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Sunday, 4 December 2011
Guardian - Theatre Trailers do they work?
Following on from my talk at the AMA digital day Honour Bayes did an online piece for the Guardian about video and its use in marketing theatre. They spoke to myself and my good friend Phil Newby, plus the RSC. Read it here.
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